Author(s):
M. Rifaya Meera, R. Mahalakshmi, R. Padmaja
Email(s):
Email ID Not Available
DOI:
10.5958/2321-5828.2017.00011.0
Address:
Dr. M. Rifaya Meera1*, R. Mahalakshmi2, R. Padmaja2
1Assistant Professor, Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi – 626 124, Tamil Nadu, India.
2Research Scholar, Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi – 626 124, Tamil Nadu, India.
*Corresponding Author
Published In:
Volume - 8,
Issue - 1,
Year - 2017
Cite this article:
. Consumer Behaviour towards FMCG Products: A Study with Special Reference to Rajapalayam. Research J. Humanities and Social Sciences. 8(1): January - March, 2017, 69-80. doi: 10.5958/2321-5828.2017.00011.0