INTRODUCTION:

Communication is the basic social process of human society. When we think about someone we love, or an argument, or listen to a lecture, or call the time temperature or write letters, or go to a movie. We are involved in the process of communication. Communication is the human cement that holds a society together. It links each of us to other individuals, groups and institutions and is the basic tool of a culture. Without communication there would be no society.

Communication is perhaps one of the most loosely defined terms in the contemporary media and cultural studies. Perhaps it is because the term encompasses a multitude of experience, action and events, as well as the whole variety of happenings and meanings and technologies. Thus a conference or a meeting or even a mela or procession is a communication event, Newspaper, radio, video and television are communication media, and phones, computers, satellites and internet are communication technologies.

Communication and information are not similar concepts or experiences. Communication is not the mere sending or receiving of information in whatever form.

Rather it is a whole situation and an experience a human relationship, in sum Information on the other hand is made up of bits of messages verbal and non-verbal and is essentially un linear.

Children Programmes:

There are defined as programmes specially made for and offered to children at certain special times. Cartoon, Puppet shows, live stories and plays and educational items are some of the items that make up children’s shows. Feature films in Hindi for children are also screened occasionally. Television channels are exclusively targeted at children and young people are POGO, Hungamma, Disney, Nickelodeon and Cartoon Network.

In the early days of Indian Television, Doordarshan channel programmes of Dance and Music brought India’s foremost performers of the TV screen. The standard format of these programmes was an elaborate introduction in Hindi and English of the performer and his or her style, followed by a live recital of various items.

The arrival of multi channel cable and satellite TV put paid to Doordarshan’s monopoly, though some of the formats introduced by it were gladly adopted by the new channels. One of these was chaaya Geet or Chitra Geet the film-based music programme which continues to be popular. Similar programmes in Hindi, Bengali, Kannada, and Tamil also became famous. However, the majority of such film based programmes have been replaced by what in the industry called Talent Hunt shows which are played out in lavish stage sets and judged by well known stars from the world of film music, fashion, arts and dance choreography. Talent hunt shows involve different types of quiz programmes and a whole range of song dance and acting competition.

Positive Impact of Television on Children:

Many parents may disagree; there are several positive effects of television on children. Most of us with young children grew up watching television. Television programming needs to be carefully selected as well. This means the content of the show as well as the way the show is presented. For children under the age of six years, choose commercial-free programming. Commercials break up shows into short segments, which teach children to have a limited attention span. Public television is usually commercial free, and has some worthwhile children’s programming. Additionally, there are many DVDs for children which have content that reinforces literacy skills and other life skills for children. Content is Important Some shows for toddlers and young children are cartoons or have no educational value beyond entertainment. Since young children have developing minds, if they will watch television, select content-rich programming. Shows or programs that teach about letters, shapes, imaginative play and use catchy music to teach subjects like manners, sharing, dealing with feelings, and other quality subjects, are ideal choices.

How Children Develop Televisual Literacy:

Children begin to engage in abstract thought which allows them to understand the medium’s code and convention’s sufficiently to follow story lines. They develop level of perception which allow them to understand the chunk and segments that constitute a television programme and how they are linked. From the age of 12 children are assumed to understand television in a similar way to adults. Children develop different types of media literacy as they grow up. Today children start experiencing television almost from birth even if it is just on in the background. As children mature, television viewing increases to increased comphrensibility. As they mature they learn to draw distinction between their own world, what is shown on television and whether it is true to life. While younger children acquire basic skills, older children can become critical viewers, using television to construct identities for themselves and distinguishing from themselves from other children. Children gradually develop different types of skills through watching television. Over time they learn how to understand television, but may not perceive it as adults do. Understanding what children can and cannot do television and how they perceive it is therefore essential for examining how it impacts their lives. In certain circumstances children can learn words and their meaning from educational programmes especially designed for them. Children between the ages of two and five may experience benefits from good quality educational television. For this group of children there is evidence that attention and comphrension, receptive, vocabulary, some expressive languages, letter sound knowledge and knowledge of narrative and storytelling all benefit from high quality and age appropriate educational programming. Although very young children can and do learn from educational television, some programmes are more effective than others. Factors which raise this effectiveness include the use of appealing element such as humor. Examine the impact of television in isolation may not be sufficient in future and changes in the way that media are consumed across multiple platforms need to be considered and examined as well.

OBJECTIVES OF THE STUDY:

· To study how parents perceive their children viewing television

· To examine the creative development of children through television

· To know learning skills, behavioural changes among children through television.

· To evaluate the importance of television in the socialization of children

Sampling:

Sampling may be defined as the selection of some part of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made. In other words, it is the process of obtaining information about an entire population by examining only a part of it. In most of the research work and surveys, the usual approach happens to be to make generalizations or to draw inferences based on the parameters of population from which the samples are taken. Sample should be truly representative of population characteristics without any bias so that it may result in valid and reliable conclusion.

Belthangady Taluk was selected for the study and for the sake of convenience. As my topic was “Television as a positive contributor in the socialization of children” the respondents were chosen from all Parents, Youths around the Belthangady taluk. The Sample Consisted of 120 Respondents, out of which 48 were Males and 64 were Females.

FINDINGS OF THE STUDY:

Parents and Their Perception Towards Children On Viewing TV:

Usually we can see children spend lots of time in front of the television, as they spend less than one hour and also more than 5 hours at a time.Television has a very important role to play in kid’s life, whether it is for entertainment or for the purpose of the education, through television there is something to learn to grab what is shown on television for their upcoming development.While viewing television the preview of the programme by the parents helps the children in viewing, To check out how the programme is all about so parents needs to be judgemental to make a preview of a certain programme. Television programme schedule surely helps the children in which the programme patterns definitely make a change in children’s viewing TV for their development as well as the knowledge is concerned.

Television and Its Impact On Children’s Behaviour:

It is important that the parents should talk to children about what the children usually see on television and try to know how important that programme is for the children. So parents have to talk to children regarding the programmes they see. Television is the important element in children’s life in which it depends on their behavior of what programmes they watch. Usually children grab the visuals very rapidly and try to imitate it and there will be changes in their attitudes. As of today there is very good programme and channels are launched for the sake of children, out of which some educational TV programmes help children in bringing them up in a positive manner , information about new inventions, give knowledge about general issues and have some sort of impact on the young children.

Role Of Television in Academic Performance:

Children usually spend lots of time in front of television this habit have a highly impact on their studies as it takes away their time, exercise as well as they will find a excuse to run from their school works.Through watching television children demand things very quickly, and make themselves very stiff that they start arguing things from the parents, and they were not aware of the things which is good or bad.While watching TV children obviously will develop certain kind of feeling as it also depends on the programme they watch, as they will feel happy, bored or sometimes they may feel overtired due to watching TV. As every young children like to watch television and it is important that children do watch some very good programmes, rather than looking to some unwanted programmes. It matters lot while it comes to the young children. As it helps in getting day to day news and update themselves and helps in motivating towards accepting the facts.

Affect of Programmes on Television:

While viewing television there will be a difference between girls as well as boys viewing, here attitude, behaviour differs from one another. Boys usually do watch action based programmes, girls like to watch some calm kind of programmes.Some parents may put up some rules to their children while viewing television, so that children may back themselves in viewing some unwanted programmes and do watch good edutainment programmes. While children watch television the parents should be more careful in taking care of children that what kind of programmes they are watching and when they are watching it. Mainly while having food and see the channels they are watching. Over watchingmay lead to affect children brain development, again it depends on how and what kind of programme children are viewing.

Role of Television on Children’s Development:

Children like to spend their recreation time by watching television, there are implementation of very good programmes and channels for children which can educate children to develop themselves creatively and also entertainer for children. It is important that what children like the most other than the television there are other things in which children get information such as Books, computer etc. It is important to know from which the children will learn more. Children usually do watch television and grab the information that has been shown in certain programmes, it depends on how and what children do watch so that it helps the children to ask question by their imagination or be active and creative through the programme they watch. Children by watching television they will build their vocabulary and language skills to some extent as children grab it so rapidly and learn each and every word that is spoken in the television programme and try to tell it.Children TV viewing will take away their other activities, as in which children can take excuse to run out from other activities, as they stick only in watching TV, other than playing in a outdoor.Television is a important element in children’s life, due to the programmes coming up in the television had made the children to think practically. As there is lots of realistic programme shown in the television makes the children to think practically.

CONCLUSION:

Television is really helpful for the children to cultivate their talent, it is always a provocative as well encouraging reality shows are shown for the sake of the children through this there is some kind of positive impact in the children.As children like to watch and spend their recreational time by viewing television , so the programme they watch it depends on the children on what kind of programmes they watch, may be the horror films, or some cartoons may tempt them to have a impact on their emotions as well as feelings. Child always grab the visuals very rapidly as child always watch cartoon channels through this channels there is wonderful platform given to the child to have some creative knowledge. It depends on the children how they take it and what kind of programmes they do watch, as they watch violent programmes over and over again surely they will end up with the aggressiveness or violent behaviour in children. Television has bringing up very good programmes onscreen but it may change the minds of the children as it may has a chances scaring or traumatizing children’s mind due to some programmes which they watch.

Children usually spend lots of time in front of television as they take an excuse to escape from the school works. So it will affect performance in school in excessive watching TV. Television always influence in changes in the children towards their behavioural attitudes towards themselves and others, as children watch some informative programmes and try to imitate it quickly, so there will be some changes in their attitudesExcessive watching television by children may have chances of affecting the child’s health too. So the children must spend less time watching television in order to be protective about their health. Children like to spend lots of time infront of the television which makes a risk factor for many adult health problem, like eye sight problems. During the childhood the over excessive watching of television makes them the risk factor for adult health problems. Children watch lots of television due to excessive watching it lead to the prone health problems with the children, like obesity, excessive sleep, eye sight problem etc.

Children like to watch television as it is an edutainment for the children as it is a very good platform to something to learn with. So the children will learn something with the help of the television programmes. It depends how children and what kind of programme does children do watch so through this the behaviour of the children might change. This is how the television bring changes in the behaviour among children. As for parents there will be some kind of afraid that if internet and television should be kept out of bedroom so that they watch programmes with everyone, if it is kept in bedroom they will be free to watch unwanted programmes which is not meant for them. Children after coming from school children want to relax themselves, and spend time in the recreation time. So from school they shift their mind towards television which makes them to relieve all the stress takes of from their minds.

Children always been a bombarded with the background TV noise and always have certain disturbance among the children in paying attention. As there are many genres of the programmes in which children like to watch the some of the genres and get addicted to it and it will their favourites too. It depends on how the children take programmes and their likings. Today the reality has been changed a lot in which today the violence is shown been through the television programme so it has been contributing to way of violence in the society. Today media plays an important role in promoting drugs and alcohol, in which it has become a fashion in almost all the movies, serials in which they are promoting the drugs and smoking, there will chances of children get influenced through it.As of today there are lots of violence has been consistently telecasting in the form of the movies and other programmes and children watch it through this they may get affected because of they are not aware of some of the situation that is been shown in the television.

There are lots of violence has been showing and the targeting some of the social issues that is been happening in this country, through this children may get some knowledge and aware of what is happening in this country. Always television has been focusing or representing gender of diversity, as there is lots of programmes movies are telecasting on which they focus on Male female as well as the religion. Children grab the visuals very rapidly and try to imitate the action what has been shown in the television and end up with get effected. Mainly the action sequences they watch they get influenced and imitate. As of today there are lots of programme coming up for the children there are also some programmes which affected to the minds of the children who are very sensitive in nature. Television gives lots of edutainment to the children in the form of various programmes as they are exposed to the realistic world and be aware of some of the informative things. As in this overall study television is always been a positive attribute in the socialization of children in their respective development purpose.

REFERENCES:

Books:

Mass Communication In India: Keval J Kumar, Jaico Publication: 1999

Reading Television: John Fiske and John Hartley, Routel Edge New York: 1988

Television and popular culture in India: Ananda Mitra: Sage Publication New Delhi: 1992

Health Action (Journal) :September 2010:

Websites:

http://www.bethlehem-wels.org/parent_tip_march3.pdf

http://www.debate.org/opinions/does-television-have-a-positive-influence-on-children

www.savekidstv.org.uk\up-content\can television be good for children.d

http://www.aber.ac.uk\media\studentspjpo101.html

http://www.zeepedia.com\readphp?agents-of-socailization-the-family-the school-peer group-the mass media-introduction

http://www.tvproviders.com/tv-101/why-is-tv-good-for-children.html

http://www.broadcastnow.co.uk/tv-is-positive-influence-on kids/1926456.article

Received on 21.06.2018 Modified on 10.07.2018

Res. J. Humanities and Social Sciences. 2018; 9(3): 635-638.

DOI: 10.5958/2321-5828.2018.00106.7