ISSN        0975-6795 (Print)    

                2321-5828 (Online)

DOI: 10.5958/2321-5828.2019.00156.6

 

Vol. 10| Issue-03|

July- September 2019

Available online at

www.anvpublication.org

 

Research Journal of

Humanities and Social Sciences

Home page www.rjhssonline.com

 

RESEARCH  ARTICLE

 

Motivational Factors behind Intention to use ICT in Higher Education: An Indian Perspective

 

Ms. Manju Tanwar1, Dr. Pooja Goel2

Assistant Professor, Shaheed Bhagat Singh College, University of Delhi, Delhi

Assistant Professor, Shaheed Bhagat Singh College, University of Delhi, Delhi

*Corresponding Author Email: manjutanwar@gmail.com, pooja.goel@sbs.du.ac.in

 

ABSTRACT:

One of the aims of Pandit Madan Mohan Malviya National Mission on Teachers and Training (PMMMNMTT) Scheme is to impart knowledge about pedagogical skills and ICT tools among higher education teachers. Therefore, the present study is focused to identify the motivational factors behind intention to use ICT among Degree College Teachers for performing their jobs. Our study extends Technology Acceptance Model (TAM) by adding two additional variables namely facilitating conditions and social influence with the expectation that they influence intention to use ICT. A sample of 145 college teachers was collected to across different universities from Delhi -NCR region, who have participated atleast one training programme (minimum of 10 days) from any of the Teaching Learning Centre set up under PMMMNMTT scheme. Structural Equational modelling has been used to establish the relationship between the construct and the results demonstrated that all the four factors that is perceived usefulness, perceived ease of use, facilitating conditions, and social influence attitude to use ICT which further leads to intention to use ICT. However, perceived ease of use showed low but positive and significant relationship with attitude to use ICT. The study also provided inputs for policy measures and also stated suggestions to improve intention to use ICT tools.

 

KEYWORDS: Higher education, ICT, Intention, TAM, India

 

 


1. INTRODUCTION:

Information and Communication Technologies (ICT) are emerging as a tool to enable, support and reinforce the changing educational needs of the knowledge societies. Globally countries across all continents have adopted ICT in their education system and now it is well established fact that integration of ICT in education helps in meeting new skill sets required for the jobs and support learners’ creativity (Kreijns et al. 2013).

 

 

 

 

 

Received on 29.04.2019         Modified on 24.05.2019

Accepted on 20.06.2019      ©A&V Publications All right reserved

Res.  J. Humanities and Social Sciences. 2019; 10(3):954-959.

DOI: 10.5958/2321-5828.2019.00156.6

Taking view of this situation, Government of India has also taken 33 new steps in last four years to strengthen the education sector of the country and under the RISE (Revitalising Infrastructure and System in Education) scheme Rs. 1,00,000 crores are slated to be allocated for the next four years for financing the higher education sector (Business Standard, 2018).

 

Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT) is one of the above-mentioned initiatives with the objective to address all issues related to teachers, teaching, teacher preparation, professional development, curriculum design, and developing assessment and evaluation methodology, research in developing effective Pedagogy comprehensively. Till April 2018, Rs. 201.92 crores have been released under the Scheme after it was launched in December, 2014 (Singh, 2018). Regardless of allocating huge funds for the cause does not ensure the adoption of ICT by teachers. Hence, there is need to study the intention of the teachers for using ICT. Moreover, there are handful of studies which explored the motivation behind intention and adoption of ICT in education and there is absolutely no study in Indian context. Therefore, a need was felt to study in this context.

 

Hence, with the purpose to identify the underlying motivating factors behind attitude to use technology the study has two-fold objectives:

a)                   To identify the important motivating factors for attitude formation towards ICT usage.

b)                   To study the relationship between attitude to use ICT and intention to use it.   

 

The remaining paper is divided into various sections. Section 2 is focused on literature review while section 3 explain theoretical model and hypotheses development. Section 4 and 5 are dedicated to research methodology and Data analysis. Discussion and conclusion are given in section 6 while section 7 reports contribution of the study. In last section limitations of the study and suggestions for future work has been discussed.

 

2. LITERATURE REVIEW:

Technology is playing a great role in redefining the teaching- learning process. However, in early stages of technology introduction to education has been questioned by the administrators, educators and researchers. But, the pervasiveness of technology across industries and contexts has diverted the essence of the debate and only few studies have found minor negative effect of technology on learning (Kay, 2006). Huang and Liaw (2005) found that usage of technology in education is the function of teacher’s attitude but with the advancement of technology, teachers are in pressure to use any ICT tool in their teaching-learning process (Teo, 2015). Bhuttar (2015) discussed about various opportunities created by ICT such as e-learning, interactive teaching learning , student engagement, collaborative learning, boundaryless knowledge sharing among others. On the other hand, Oroma et al. (2012), reported various challenges faced by developing countries while adopting e-learning such as insufficient funds, lack of skill, unclear guidelines of implementing new technologies etc. Further, Gil-Flores et al. (2017) pointed out that availabilty and access to the softwares were more important for using ICT in comparison to just the availability of hardware.

 

3.Theoretical Model and Hypotheses Development:

3.1 Adoption Models:

To study the adoption and non-adoption of any new technology by the people is the heavily researched topic in academia. For gauging this behaviour, several attempts have been made by the scholars by suggesting various models such as technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), diffusion of innovations (DOI), task technology fit (TTF), uses and gratification theory (U and G), technology-organization-environment framework (TOE) among many others. However, Rad et al. (2017) conducted  a study related to adoption of information technology across various contexts and found that for studying the adoption of technology in education, TAM, UTAUT and DOI were the most prefered theories by scholars. For the present study we have used the TAM framework as the base model for simply two reasons. First, TAM is the widely used and validated technology accepted model in various contexts and the second the simplicity of the model facinates the researchers (Kwak and McDaniel, 2011). However, it was felt necceassary to add two additional constructs namely facilitating conditions (FC) and social influence (SI) because of the context in question and make the instrument more fit to task. Figure 1  presents the proposed research model which consists of six constructs in total, where four constructs namely PU, PEOU, FC, and SI are exogenous variables, intention to use ICT is endoegenous variable while attitude to use ICT is both exogenous and endogenous variable.

 

Figure 1: Proposed Research Model of the Study

Source: Authors’ work

 

3.2 Hypotheses Development:

PU, PEOU, and attitude:

PU and PEOU are the two main beliefs of the TAM which was suggested by Davis in 1989. According to this framework,  PU has been defined as the extent to which a potential user think that new technology will be useful in completing his/her task in a better way (Davis, 1989). Though, this belief is subjective in nature and varies per user but several studies have established positive and significant impact of PEOU on attitude to use it  (Gil-Flores et al., 2017;Fathema et al., 2015). In the context of this study, we conceptualize that by using the ICT tools a higher education teacher feels enhancement in his/her job performance.

 

 

Similarly, PEOU the another main belief of TAM framework suggests that potential users will develop an positive attitude and intention to use a technology if it seems easy to use (Davis, 1989). In this study, PEOU refers to the perception of the user about the comfort and ease attached with the use of ICT in teaching- learning process. Various studies related to education has established relationship between PEOU and attitude to use (Teo, 2015; Prieto et al., 2014).

 

On the basis of above discussion, the study extends the following hypotheses:

H1: PU is a motivational factor for attitude to use ICT.

H2: PU is a motivational factor for attitude to use ICT.

 

FC

Measurement of FC includes two aspects; first the resources such as time and money involved in using any new technology and second is the compatibility of new technology with existing facilities within the organisation/institution (Taylor and Todd, 1995). In other words, FC deals with external factors related with the environment. For higher education teachers few most important jobs are to disseminate the knowledge through their lectures, study material, and evaluate the performance of the students. Also, most of the higher education teacher are not well trained in IT (information technology) aspect as they don’t get any formalised training of IT and pedagogical skills before and after joining the services. In that scenario, the support provided by institute becomes important for them which may lead to self-efficacy and more usage of ICT in teaching-learning process (Gruzd et al., 2012). Therefore, the next hypothesis is:

 

H3: FC is a motivational factor for attitude to use ICT.

 

SI

In a collective society like India, lots of decisions taken by individuals are influenced by society and they follow herd behaviour. The correlation between SI and attitudes towards behaviour is well researched and scholars find causal link between them (Tarkiainen and Sundqvist, 2005). In the context of digital teaching-learning process, various studies have also found positive relationship between the SI and attitude to use ICT (Cheng et al. , 2016; Teo, 2015). For the present study, SI has been defined as the influence of co-workers using ICT in teaching-learning process on the individual. In this context, following hypothesis has been framed:

H4: FC is a motivational factor for attitude to use ICT.

 

Attitude and Intention to Use:

In literature attitude has been defined as the state of mind when an individual based on the past experience or expected outcome is ready to adopt some behaviour. Ajzen and Fishbein (1980) further explained attitude as a causal factor to intention. They stated if  positive attitude is high towards any behaviour, the more intention to perform a specific behaviour. Therefore, the study conceptualizes that high level of attitude towards use of ICT in teaching-learning process will lead to greater intention to use ICT it by higher education teachers. Thus, we postulate that:

 

H5: Attitude to use ICT leads to intention to use it.

 

4. RESEARCH METHODOLOGY:

4.1 Questionnaire Development:

TAM has been used to study the various aspects of digital teaching-learning process such as Learning Management Systems, use of ICT in classroom teaching, web-based learning programmes etc. but there are handful of the studies which have explored the motivational factors behind using ICT for higher education teachers and absolutely no study has been found in Indian context. For the present study, TAM model with two new constructs namely FC and SI has been used. With the help of extant literature review, indicators have been identified under different constructs namely PU, PEOU, FC, SI, attitude, and intention to use ICT. The final statements pertaining to the instrument were adopted from (Gil-Flores et al., 2017; Fathema et al., 2015; Teo, 2015).      

 

4.2 Data Collection:

The population for the study was the higher education teachers who has been trained under PMMMNMTT (minimum for 10 days) for enhancing ICT skills. However, before distributing the instrument for final survey, pilot study with 20 teachers (trained under the scheme) was undertaken to ensure the completeness and clarity of statements. For the study, convenience sampling method has been used to collect data from 145 teachers (78 percent response rate) who have attended training in the teaching learning centers located in Delhi via both online and offline methods of data collection. Table I presents the demographic profile of the higher education teachers. 62.84 percent of the participants were female teachers and majority of the them were between the age groups of 31 to 50 years (81.76 percent). Half of the participants were doctorate and only 6.08 percent were having only post graduate degree. Further, 63.51 percent were the higher education teachers of different Central Universities.  

 

Table I: Profile of Participants

Measure

Value

Frequency

Percentage

Gender

Male

54

37.16

 

Female

91

62.84

 

Total

145

100.0

Age

Below 30

10

6.75

 

31-40

52

35.81

 

41-50

67

45.95

 

51 and above

16

11.48

 

Total

145

100.00

Qualification

P.G.

9

6.08

 

M. Phil.

64

43.92

 

Ph.D.

72

50.00

 

Total

145

100.0

University

State

54

36.49

 

Central

93

63.51

 

Total

145

100.0

Source: Authors’ Work

 

5. Data Analysis:

5.1 Evaluation of the Outer Model:

SPSS 21 and AMOS 21 were used to analyse the data to conduct confirmatory factor analysis and structural equation modelling on the proposed model. All the parameters pertaining to reliability, convergent validity, and discriminant validity were assessed before proceeding further. Table II shows that Cronbach alpha value of each construct is more than threshold limit of .7 (Hair et al., 2015) and internal consistency has also been achieved which is evident by the values of composite reliability (≥.7 for each construct, Hair et al., 2015).

 

Table II. Reliability measures

Statements

Std. Loadinga

Alpha Val.

CR

Perceived Usefulness

 

.728

.715

By using ICT, I can finish my task quickly.

.642**

 

 

ICT helps in improving my performance.

.616**

 

 

ICT helps me in enhancing my effectiveness.

.635**

 

 

ICT tools are advantageous for me.

.713 n.a.

 

 

Perceived Ease of Use

 

.815

.801

Using ICT is easy for me.

.817***

 

 

I think that using ICT does not require much effort.

.728***

 

 

By using ICT it is easy for me to become skilful.

.721n.a.

 

 

Facilitating Conditions

 

.741

.750

I think, in case of encountering any problem, assistance will be available to me.

.784***

 

 

I think that timely assistance will be there in case of encountering any problem.

.743***

 

 

I think, I will get sufficient help in case of encountering any problem.

.697 n.a.

 

 

Social Influence

 

.721

.744

My peer group think that I should use ICT.

.813***

 

 

People closer to me think that I should use ICT.

.741**

 

 

I want to use ICT as many people are using it.

.821n.a.

 

 

Attitude to Use ICT

 

.716

.732

It is hard for me to stop using ICT, once I start using it.

.765**

 

 

I look forward to use more technology in completing my job.

.732**

 

 

I like using technology.

.703n.a.

 

 

Intention to use ICT

 

.730

.745

I intend to use ICT in near future

.812n.a.

 

 

I would recommend others to use ICT

.791***

 

 

I would like to use ICT after going back to my institution

.731***

 

 

Note: a significant at p ≤ 0.05**, p ≤ 0.001***

n.a. – not applicable

Source: Authors’ Work

 

Table III depicts the covergent and validity measures and also shows the correlation matrix. The values of AVE were greater than .5 which showed the convergent validity of the items within a construct while all the values of MSV and ASV are less than AVE suggesting the discriminant validity among the constructs. Furthermore, Table IV shows the measurement models estimates which were well within the desirable limits of values suggested by Hair et al. (2015).


 

Table III.  Discriminant Validity

 

AVE

MSV

ASV

PU

PEOU

FC

   SI

Attitude

Intention

 PU

0.617

0.321

0.262

1.000

 

 

 

 

 

PEOU

0.614

0.339

0.243

0.528

1.000

 

 

 

 

FC

0.669

0.378

0.212

0.526

0.406

1.000

 

 

 

SI

0.601

0.355

0.243

0.294

0.216

0.432

1.000

 

 

Attitude

0.627

0.371

0.312

0.484

0.261

0.354

0.138

1.000

 

Intention

0.677

0.325

0.302

0.462

0.412

0.323

0.204

0.223

1.000

Source: Authors’ Own Work

 


Table IV.  Measurement Model Estimates

Model

χ2

d.f.

χ2/d.f.

GFI

TLI

CFI

Remsea

 

532.8

185

2.880

.835

.873

.816

.058

Source: Authors’ Work

 

5.2 Evaluation of the Inner Model:

Establishing the Model fit:

Structural equation modelling using AMOS 21 have been used to establish the relationships among variables. All the six constructs that is PU, PEOU, FC, SI, attitude, and intention to use ICT have been taken together to study the hypothesized model. Table V gives a brief summary of the structural model and the values suggest the good model fit as all the indices were falling within the prescribed limits (Hair et al., 2015).    

 

Table V.  Structural Model Estimates

Model

χ2

d.f.

χ2/d.f.

GFI

TLI

CFI

Remsea

 

15.4

5

3.080

.905

.903

.896

.0498

Source: Authors’ Work

 

Hypothesis Testing:

After testing the model fit, the next step was to study the hypothesized theoretical relationships. The structural model with β values is shown in Figure 2. Table VI shows that FC is the most important motivating factor in attitude formation towards ICT (β = .38, p < 0.001) followed by PEOU (β = .32, p < 0.001). Participants also feel that SI (β = .23, p < 0.05) is also important for creating positive attitude towards ICT.  Lastly, PU has positive significant relationship with attitude to use ICT (β = .16, p < 0.001). Lastly, the results show that attitude towards ICT leads to intention to use (β = .48, p < 0.001). In sum, all the five hypotheses framed for the study have been accepted. Figure 2 also shows that altogether all the exogenous constructs undertaken in proposed model are explaining 53.3 percent (R2= .533) of intention to use ICT.

 

Table VI.  Hypothesis Testing Results

Hypothesis

Standardized

Co-efficient (β)

P-Value

Results

H1. PU -----> attitude

.16*

.032

Accepted

H2. PEOU ----- > attitude

.32***

.003

Accepted

H3. FC ------ > attitude

.38***

.002

Accepted

H4.  SI ------> attitude

.23**

.001

Accepted

H5. attitude---à Intention

.48***

.001

Accepted

Note:  Significant at the p < 0.001***, p < 0.05**, p < 0.01

Source: Authors’ Work

 

6. DISCUSSION AND CONCLUSION:

The objective of the present study was to identify the motivational factors towards intention to use ICT by higher education teachers. For this purpose, two additional variables namely FC and SI have been added to the TAM model to increase the explanatory power of the proposed model. The results reveal that PU, PEOU, FC, and SI are important motivations behind in framing the positive attitude towards usage of ICT which further leads to intention to use it.

 

To begin with, results exhibit that result reveal that positive attitude is very important in explaining the intention to adopt behavior. Numerous studies have found that attitude has positive significant influence on intention to use in various contexts (Hoque, 2016; Taylor and Levin, 2014). In the context of electronic mediums of teaching and learning also positive and significant relationship has been reported by the scholars  (Jin, 2014; Teo, 2011). Further, FC has been found the strongest motivator of attitude towards usage of ICT and teachers find that inspite of giving n number of trainings if there is no technical support at the institutional level, the results will never be encouraging. A close probing to such view suggests that the faculties are not technically sound since they are not professionaly trained in such skills and they need technical assitance whenever a technical glitch occur or when they forget certain steps or operations. Hence, in the absence of that assistance teachers may feel lack of efficacy to handle ICT at their own. Attuquayefio and Addo (2014) also found that FC significantly affected user behaviour towards acceptance of ICT.

 

Furthermore, PEOU is emerging as second most important motivational factor in forming attitude towards usage of ICT. Technology is perceived as a skilled job and for any person who is not in the habit of using technology in day to day life (especially in work life) generally avoids using it if it is optional at workplace. Therefore, to make a technology acceptable among everyone it is of foremost importance that interface of technology should be simple and easy to use. Facebook and What’s App , Amazon, Uber etc. are the live examples of user friendly technology solutions. The present study validates the work of earlier studies and establishes that if higher education teachers perceive  any technology easy they will use it in their jobs (Teo, 2015; Fathema et al., 2015).

 

The present study also found that SI plays an important role in motivating higher education teachers to develop an attitude towards usage of ICT. The behaviour of the teachers can largely be influenced by their peer groups mainly because of two reasons. First, they get motivated if someone from their friend circle uses the ICT in class and also pursue them to use it. Second, when other peer teacher is using ICT in class and having better results then because of competition or to impress authority or students, they can feel motivated to use it. In other words, SI can motivate with positive as well as negative emotion.

 

Lastly, the study found direct relationship between PU and attitude to use ICT. Though it seems from the result that PU is least important variable for motivating the teachers for using it. But, there is another view which states that there is no doubt about the usefulness of ICT in the mind of the teachers. As they are witnessing the changes made by the technology in daily life by making the tasks easy, fast, convenient, transparent etc. For example, online banking, online shopping, online booking of tickets, etc.

 

In sum, all the four variables i.e. PU, PEOU, FC, and SI were found to be the motivating factors of attitude to use ICT which further leads to intention to use ICT.

 

7. CONTRIBUTION OF THE STUDY:

The present study contributed both in academics and practical context. Theoretically, the study proposed and validated the extended TAM model in the context of intention to use ICT in digital teaching- learning paradigm. Further, in terms of practical context, the present study has substantially contributed in many ways. Since, the survey participants were the trained higher education teachers therefore, the insights taken from their views are valuable. First insight is that teachers find FC of paramount importance and authorities can take a very important clue from it. They should not only focus on the ICT training to the teaching staff but also take care of tcehnical support and infrastructure aspect of the institution. Failing to which will prove the waste of time, money, and energy spent on training.

 

Second, government in general and institute authorities in particular may think about introducing and training the teaching staff the simple and effective tools of ICT so that maximum people can use them. Moreover, they can also think of developing customized portal or tools to cater the specific needs of institutes so that inhouse staff can embrace it more willingly.

 

Third, institutes can provide additional incentives to the faculties for using ICT so that more and more people are motivated to use these tools. These incentives can be monetary or non-monetary such as admiring faculty in public, opportunity to attend more trainings why helping them financially, to give them role of trainer etc.

 

Lastly, continuous dialogue should be there among all the stakeholders such as teaching staff, students, parents, higher authorities, training institutes etc. so that everyone undersatnds the usability of the ICT and may ponder upon the unique and new ways to use ICT in their job without using minimum of effort and infrastructure.

 

Figure 2: Structural Model of the Study

 

8. LIMITATIONS AND FUTURE WORK:

The present study is conducted with few limitations. Though the research model has been validated in the Indian setting but to make the model for parsimonious more studies should be undertaken in different parts of the country and other economies. Second, the study has not compared the teachers’ intention to use ICT for different cohorts such as age, gender, status of university etc. however, future studies may take it into account. Further, longitudinal study can be done to study the adotion behaviour of the higher education teachers. Lastly, the study did not specify the ICT tools while completing the survey so the insights gained from the study is general and may not apply to specific tools such as LMS, M-learning etc.

 

 

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Received on 29.04.2019         Modified on 24.05.2019

Accepted on 20.06.2019      ©A&V Publications All right reserved

Res.  J. Humanities and Social Sciences. 2019; 10(3):954-959.

DOI: 10.5958/2321-5828.2019.00156.6