Research Journal of Humanities and Social Sciences

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0975-6795 (Online)
2321-5828 (Print)


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Consumer Behaviour towards FMCG Products: A Study with Special Reference to Rajapalayam

Author(s): M. Rifaya Meera, R. Mahalakshmi, R. Padmaja

DOI: 10.5958/2321-5828.2017.00011.0

Views: 546 (pdf),       8820 (html)

Access: Open Access

Cite: . Consumer Behaviour towards FMCG Products: A Study with Special Reference to Rajapalayam. Research J. Humanities and Social Sciences. 8(1): January - March, 2017, 69-80. doi: 10.5958/2321-5828.2017.00011.0


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Research Journal of Humanities and Social Sciences (RJHSS) is an international, peer-reviewed journal, correspondence in the fields of arts, commerce and social sciences....... Read more >>>

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DOI: 10.5958/2321-5828 

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Research Journal of Humanities and Social Sciences (RJHSS) is an international, peer-reviewed journal, correspondence in the fields of arts, commerce and social sciences. The aim of RJHSS is to publishes Original research Articles, Short Communications, Review Articles in Linguistics, Commerce, Anthropology, Sociology, Geography, Economics, History, Environmental Studies, Business Administration, Home Science, Public Health, Political Science, Demography, Cultural Studies, Ethnography and Sociolinguistics.

The journal is published quarterly every year in last week of March, June, September and December.    
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