ABSTRACT:
Indian Mutual Fund Industry started in India in 1964 with first of its kind scheme called US64. Since then, Industry Facing many changes like entry of bank sponsored mutual funds in 1983, private mutual fund in 1999 and meanwhile SEBI introduced in 1996 with regulations known as SEBI Regulations for Mutual Fund 1996 and all mutual fund companies came under this regulations. Mutual Fund Industry in India is going through many regulatory changes after these regulations also. One of the major regulations was introduction of No-Entry Load in the year 2009. Distribution Channel being the key factors for penetration of mutual fund business, no entry load regulation had very much impact on distribution of mutual fund. To check the impact of this change on distribution channel, researcher has studied impact on different factors which affects mutual fund distribution business. This study aims at identifying different constructs of distribution channel on Indian Mutual Fund Industry and their impact on distribution channel. Another Aim to study this is to identify the impact of individual construct on overall effect on distributors which allows the management to identify the areas of improvement in distributing mutual fund products in India.