Author(s): T. Narayana Reddy, Syed Mohammad Ghouse, Ravi Kumar J S

Email(s): ravikumar.js@bitm.edu.in , tnreddyjntua@gmail.com , mohammad.ghouse@presidencyuniversity.in

DOI: 10.52711/2321-5828.2023.00012   

Address: Dr. T. Narayana Reddy1, Dr. Syed Mohammad Ghouse2, Ravi Kumar J S3
1Head of the Department, School of Management Studies, Jawaharlal Nehru Technological University, Ananthapuramu, Andhra Pradesh, India.
2Associate Professor, School of Management, Presidency University, Bangalore, Karnataka, India.
3Asst Professor, Department of Management Studies, Ballari Institute of Technology and Management, Ballari.
*Corresponding Author

Published In:   Volume - 14,      Issue - 1,     Year - 2023


ABSTRACT:
There has been a great deal of discussion in recognizing the rundown of advertising blend components. The conventional showcasing blend by McCarthy (1964) has pulled together Bordens (1965) 12 components and has contained to four components of item, value, advancement and spot. Various analysts have moreover proposed including individuals, process and physical proof choices (Booms and Bitner, 1981; Fifield and Gilligan, 1996). The other proposed Ps are work force, physical resources and methods (Lovelock, 1996; Goldsmith, 1999); personalisation (Goldsmith, 1999); distributions (Melewar and Saunders, 2000); associations (Reppel, 2003); premium value, inclination of organization or item, bit of generally speaking client spending plan and perpetual quality of by and large relationship life span (Arussy, 2005); and 2P+2C+3S recipe (Otlacan, 2005), in this way personalisation, protection, client assistance, network, site, security and deals advancement.


Cite this article:
T. Narayana Reddy, Syed Mohammad Ghouse, Ravi Kumar J S. Marketing Mix- Review of P. Research Journal of Humanities and Social Sciences. 2023;14(1)55-8. doi: 10.52711/2321-5828.2023.00012

Cite(Electronic):
T. Narayana Reddy, Syed Mohammad Ghouse, Ravi Kumar J S. Marketing Mix- Review of P. Research Journal of Humanities and Social Sciences. 2023;14(1)55-8. doi: 10.52711/2321-5828.2023.00012   Available on: https://www.rjhssonline.com/AbstractView.aspx?PID=2023-14-1-12


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