ABSTRACT:
In societies of all times there is change affecting every realm of life social, economic, cultural, technological, demographic, ecological and so on. Social scientists have underlined social change in terms of a change in relationships, organization, culture, institution, structure and functioning of the social system. I. SOCIAL CHANGE AS IDEOLOGY: The study of social change in view of the nebulous nature of its theory is difficult task and it is more difficult in the case of society like India which has not only a fathomless historical depth and plurity of traditions but is also engulfed in a movement of nationalistic aspirations under which concepts change and modernization are loaded with ideological meanings. In this form change ceases to be viewed as a normal social process; it is transformed into an ideology that changes in itself desirable and must be sought for.1 Ideology and social change: Before we continue with the speculation on cultural issues and social change, it is necessary to make a few remarks and to point out the subtleties that are included in the concept of culture. Three types (or subdivisions) can be distinguished as culture: a) popular culture refers to the spontaneous creation, with more or less complex forms, which is a part of human nature itself and always accompanies a person throughout his/her life all over the world. This cultural creation embodies multiple forms of expression throughout the entire planet and must flourish since it offers the basis of otherness and therefore a wealth of the forms of artistic expression, of the values and beliefs which humans construct for their life experiences; b) culture of the elite refers mainly to art, but also to the beliefs and values about life and about how humankind should be. Moreover, it has existed for thousands of years and continues to evolve.