ABSTRACT:
E-startups have become a significant force in the digital economy due to their ability to innovate and cater to evolving consumer preferences. They thrive by leveraging cutting-edge technology, prioritizing user-centric experiences, and embracing scalability. However, to achieve sustainable growth, they must address inherent challenges faced in E-startups. The present study is based on primary data collected using Google forms from 98 respondents residing in Pollachi Taluk by adopting Convenience sampling method. The data have been analysed by making use of Simple Percentage. The findings of the study indicates that the respondents prefer e-startup as it has lower setup cost, global reach, sociability, cost effective marketing, customer data insights, 24/7available, flexibility in operation, real time feedback, reduced overhead cost and innovation potential. They face challenges like Inadequate Financial Resources, Intense Competition, Inadequate Market Knowledge, Lack of Innovation, Shortage of Skilled Human Capital, Regulatory Hurdles, Challenges in Talent Acquisition and Retention, Inadequate Digital Infrastructure and Technological Support, Inadequate Customer Support, Logistics and Delivery, Cyber Security Threats, Scalability Problems and Payment System Failures in e-startups.
Cite this article:
S. Poongodi. Digital Transformation, User Choices and E-Startup Challenges. Research Journal of Humanities and Social Sciences. 2026;17(2):108-0. doi: 10.52711/2321-5828.2026.00020
Cite(Electronic):
S. Poongodi. Digital Transformation, User Choices and E-Startup Challenges. Research Journal of Humanities and Social Sciences. 2026;17(2):108-0. doi: 10.52711/2321-5828.2026.00020 Available on: https://www.rjhssonline.com/AbstractView.aspx?PID=2026-17-2-3